KCB Islamic banking or shariah compliant banking service in Kenya are designed to cater for all your personal, business, and corporate banking needs.
What we did
Objective:
KCB Sahal Bank aimed to boost brand visibility and engage with potential customers through an impactful activation event at BBS Mall. The goal was to promote their financial products and services, and to attract new customers to the bank.
Strategy:
Asmali Media designed and executed a comprehensive activation campaign, which included:
- Interactive Booths: Set up to showcase KCB Sahal Bank’s products and services, providing on-the-spot information and demonstrations. The booths featured digital displays and hands-on activities to engage visitors.
- Live Presentations: Hosted sessions throughout the day to educate attendees on KCB Sahal Bank’s offerings, including savings accounts, loans, and digital banking services.
- Customer Engagement Activities: Organized fun and informative activities such as quizzes and games with prizes to attract foot traffic and create a lively atmosphere.
- On-site Sign-ups: Enabled visitors to sign up for bank accounts and services directly at the event, with special promotions and offers for new customers.
- Social Media Campaign: Supported the event with a targeted social media campaign to drive awareness and encourage attendance, using engaging content and live updates.
Results:
- High Foot Traffic: Attracted a substantial percentage of mall visitors, leading to strong interactions and interest in KCB Sahal Bank’s offerings.
- Increased Customer Sign-ups: Achieved a significant percentage increase in new account openings and service sign-ups during the event.
- Enhanced Brand Visibility: The activation effectively boosted KCB Sahal Bank’s brand presence, with notable engagement on social media and increased traffic to the bank’s website.
- Positive Attendee Feedback: Received high levels of positive feedback from participants, who appreciated the informative presentations and engaging activities.
Conclusion:
The KCB Sahal Bank activation at BBS Mall was a resounding success, achieving its objectives of increasing brand visibility and attracting new customers. The event’s engaging activities and targeted strategies led to a meaningful impact on customer acquisition and brand awareness.
